Webmaster and content started optimizing their respective sites using SE in the mid-1990s, as the first search engines were cataloging the early web. At First Webmaster needed to do was to submit url to the various engines which would send a spider to “crawl” that page, extract links to other pages from it, and return information found on the page, The process involves a search engine spider downloading a page and storing it on the search engine’s own server, Secondly to this is known as an Indexer (icharged in indexing a website)It extracts varies by information on the page, such as keywords contains and where these located, like any weight for the specific words, and any league the page contains, which are then placed in a planner to be involved thereafter

Site owners/Webmaster started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both White hat and Black hat SEO practitioners. Danny Sulivan the earliest known use of the phrase search engine optimization and use spam message.

The early versions of the algorithms of trusted webmaster-provided the information as the keywords, tMeta Tittles, Meta Description and other or index files in engines like ALIWEB! The labels provides a guide to the content of each page. But using goal data to put in an index the pages was found to be less than reliable because the option of webmaster’s choice of keywords in the meta tag could potentially be an inaccurate representation of the site’s actual content and could be potentially be inexact representation of the real content of the site and opposites in labels and made the pages align for the inapplicable searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

By relying so much on factors exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals.The three leading search engines, Google, Yahoo and Microsoft’s Live Seacrh do not disclose the algorithms they use to rank pages, During year of Millenium SEO continue to its goal of everybody’s success both site owner and reader.

Search engine optimisation, although an apparent mystery to many – is in fact purely about following set rules and backing them up with hard work.