The 4th SEMCON 2010: Search & Social
Winning Customers in a World Transformed by Search & Social Technologies

October 7 – 8, 2010
Hotel Intercontinental
Makati City, Philippines

The 4th Search Engine Marketing (SEMCON) Conference 2010 is the leading edge event for sharing vital and relevant information about the growing search & social technologies, with key topics on search engine marketing, search engine optimization, search traffic generation and monetization, web analytics, social media, and internet marketing.

Search Engine Marketing and Optimization, together with Social Media, is seen as key to customer acquisition, conversion, and retention in today’s digital marketing trends.

With international and local speakers and feature-packed, laser-focused sessions, SEMCON is the conference for you!

Learn & Meet the Experts!

Aaron Wall, Founder, SEOBook.com
Todd Malicoat, SEM Consultant, Stundbl.com
Jim Boykin, Internet Marketer, WeBuildPages.com
Charlie J. Ellis, SEO Strategist, Gallant Fish
Giovanna Villanueva, SEO Consultant, Wordtracker
Michael Borras, CEO, Tupalo.com
Dean Chew, SEO Engineer, Ayima Search Marketing

and many more!

Key Conference Topics

October 07, 2010, Thursday – Focus on SEARCH

1. Keynote: SEARCH – What’s New?
2. Maximize Your SEO
3. Building Pages and Links
4. Next Level Link Building
5. Pitfalls of PPC
6. Building Top Converting Website
7. Ask The Expert: Chasing After The Long Tail
8. Great Content, Great Site: See Real Life Examples of Philippine Sites
9. A Primer on How-To-Optimize Images, Video and PDFs
10. Technology Presentation

Day 2, October 08, 2010, Friday – Focus on SOCIAL

1. Keynote: Social Strategy
2. Search and Social Media: Integration is Key
3. Making Your Brand Social
4. Social CRM and Metrics
5. Optimizing the Elections: What work/Didn’t work
6. Tracking Social Success
7. Engaging Consumers on Mobile
8. Emerging Online Channels for Local Businesses
9. Blogging and Social Media That Benefit SEO
10. Social Media in the Newsroom
11 Band of Optimizers: Find out what it takes to form and maintain high performing team of Internet Marketers
12.Technology Presentation

Who Should Attend?

Managing Director, CEO, CRM Manager, Direct Marketing Manager, IT Manager, Brand Manager, Product Manager, Category Manager, Advertising Manager, Corporate Communication Manager, Marketing Manager, Media Manager, Content Provider, Publisher, E-Commerce Manager, SEO Strategist, Bloggers, Academe, Student, and those involved in marketing/advertising using the internet and mobile.

Conference Registration Fee

- Php12,000 for two (2) days, inclusive of meals and conference kit

- Php7,000 for one (1) day, inclusive of meals and conference kit

- US$270 for two (2) days, for foreign delegates

Discount: 5% discount on or before 15 September 2010

5+1 Package: Send 5 delegates and add 1 for free.

Exhibit Profile – Table Display at Php15,000

Computer hardware, software and peripherals, E-Commerce Solution providers, Internet and Web development services/solutions, Telecommunications, Mobile and Wireless communication products, Marketing and IT consulting, Training Institutes and Education centers, Financial Institutions, Internet Banking, Software Development Companies, Internet Security Products, Internet Service Providers, IT Support Centers, Call Centers and CRM, Online Media, and electronic advertising services.

For more information Call +632-8960639, 8960637 or email: fiera@info.com.ph or visit Imvsolutions SEMCON Search and Social.

Things to consider:

1. Target audience: who are they? what are they interested in? why would they be interested in your product?
2. Current market situation: what is everybody else offering and for what target audience?
3. Your product: where’s the opportunity for it? What is its unique selling point as compared to similar existing products?


Defining a niche:

1. Is anybody offering anything in the same niche?
2. Is anybody offering the same product for the same target audience?
3. What makes the niche unique?
4. What makes the niche potentially profitable?
5. Is my niche too wide?
6. Is my niche too narrow?
– If the niche is untapped, what could be the reason nobody is offering anything in it?


Analyzing the market:

1. What is the approach used by the existing product providers?
2. What is the price range for the existing products?
3. What is the estimated demand?
4. Does the market rely largely on paid advertising, partner relationships or organic SERPs?


Your product should have a future:

1. Develop the initial offer – what is the best angle to start with? By starting with an offer that is too wide, it will be difficult to cut down your losses if your product fails.
2. Develop a few possible scenarios for your product’s further development: what will happen if the initial offer is successful, what will happen if it is not as successful as you hoped it to be, what will happen if it got no customer response at all
3. Make a development plan for your product for the next 6 months, next year, etc.


Defining a possible new product opportunity:

1. Identify an existing problem
2. See if any solutions to it currently exist
3. If there are solutions, see what the drawbacks of these solutions are
4. Think of a (better) way to solve the problem
5. Testing the potential interest in your solution: before developing the product itself, write an e-book describing the problem and possible solution without giving away too much, offer it for free to those who sign up at your site (e.g. through PPC) – if the rate of sign ups and your e-book downloads is high so is the potential for your solution.